Planning Blog for Dunkin Donuts Commercial

   This is my planning blog for the Dunkin’ Donuts commercial my group is producing. We have already began discussion on how and where we will film our commercial. We need to remember to incorporate similar filming styles to what an actual Dunkin’ Donuts Commercial will look like. For example, the use of orange and pink tones in their commercials is very important in the overall production. Additionally, the use of close up shots seems to be prominent in many of their commercials. This is our plan of our production process...

   -Props: We will gather minimal props, most likely just a bottled iced coffee from Dunkin’ Donuts and a regular sized cup of iced coffee as well. Additionally, we may bring a bucket of ice water to drop the bottled iced coffee into.

   -Costumes: Costumes aren’t very important in their commercials. Everyday apparel is most likely what we will be filming in. Dunkin’ Donuts commercials want to make it look as if everyday people are plugging their products.

   -Schedule: Our schedule is already laid out for the most part. On October 15th, we will complete the storyboard for our commercial. On October 22nd we will begin the filming process and hopefully be able to finish the entire shoot in one day. Finally, on October 24th we will begin the editing process for our commercial and add any touch-ups to the production.

   -Location: We want to shoot our commercial on the track or in the field at our school as this will be perfect for natural lighting in our commercial. We will touch up the shots with an orange hue most likely, similar to what the editors do for the Dunkin’ Donuts commercials.

   -Back-up Plan: If for some reason weather isn’t working with us the day that we need to shoot our commercial, we will most likely film inside the large auditorium. Additionally, we will still be able to add a bright exposure and orange hue to the final product.