A typical Dunkin' commercial includes:
- Close ups
- An "America runs on Dunkin" logo at the end
- Bold texts
- Bright white lighting
- Orange undertones
- Bright colors
- Voiceovers
- Dialogue
- Short and to the point
- Uses soundtrack
- Slow motions shots
This is effective for their commercials because the orange and white lights attracts potential customers. The use of close ups and slow motion shots make the commercial more dramatic in order to make their products more appealing. Bold texts allow the product names to stand out yet again, attracting the potential buyers and making the names stick in their minds. The soundtracks match the tone and setting of the commercial tying it all together.
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